Full Time Marketing Officer at Izemall
Job Title: Marketing Officer
Reports To: Sales and Marketing Manager
Deadline: 16 April, 2023
The Marketing Officer will be responsible for developing and implementing marketing strategies to drive traffic, engagement, and revenue to the company’s e-commerce platform. This includes managing social media channels, marketing campaigns, digital marketing strategy and social media channels.
- Marketing Campaigns
- Develop and execute marketing campaigns to create brand awareness, drive traffic and revenue to the e-commerce platform.
- Develop promotional activities, including discounts, giveaways, and contests.
- Create marketing materials, including product descriptions, images, and videos.
- Collaborate with the creative team to develop marketing collateral, including emails, ads, and social media content.
- Content Marketing
- Develop and execute a content marketing strategy to drive traffic and engagement to the e-commerce platform.
- Develop blog posts, social media content, and other content to educate and engage customers.
- Optimize content for search engines to increase visibility and traffic.
- Analytics and Reporting
- Analyze campaign performance and provide regular reports to the E-Commerce Manager.
- Use analytics tools, including Google Analytics and social media analytics, to track website traffic, engagement, and conversion rates.
- Use A/B testing to improve campaign performance and user experience.
- Customer Acquisition and Retention
- Develop strategies to acquire new customers and retain existing ones.
- Collaborate with the customer service team to ensure a positive customer experience.
- Develop email marketing campaigns and loyalty programs to retain customers and increase customer lifetime value.
- Digital Marketing Strategy
- Develop and execute digital marketing strategies to drive traffic, engagement, and revenue to the e-commerce platform.
- Identify and target key audiences through social media, email marketing, SEO/SEM and paid advertising.
- Continuously optimize digital marketing campaigns to improve ROI and performance.
- Stay up-to-date with the latest trends and best practices in digital marketing and e-commerce.
- Any other duties assigned
- Minimum of a Diploma in Marketing, Business, or related field
- 2-3 years of experience in running marketing campaigns
- Experience with managing marketing campaigns, social media management, email marketing, paid advertising, and SEO/SEM
- Proficient in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools
- Excellent communication and analytical skills
- Ability to work independently and as part of a team
- Creative thinker with a passion for e-commerce and digital marketing
Method Of Application
To apply, submit a cover letter, CV and a link to your previous work to:
Email: email@example.com with the position title in the subject line. The closing date is 16th April 2023. Only shortlisted candidates will be contacted.
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