Key Responsibilities

1. Marketing Campaigns
   • Develop and execute marketing campaigns to create brand awareness, drive traffic and revenue to the e-commerce platform.
   • Develop promotional activities, including discounts, giveaways, and contests.
   • Create marketing materials, including product descriptions, images, and videos.
   • Collaborate with the creative team to develop marketing collateral, including emails, ads, and social media content.
2. Content Marketing
   • Develop and execute a content marketing strategy to drive traffic and engagement to the e-commerce platform.
   • Develop blog posts, social media content, and other content to educate and engage customers.
   • Optimize content for search engines to increase visibility and traffic.
3. Analytics and Reporting
   • Analyze campaign performance and provide regular reports to the E-Commerce Manager.
   • Use analytics tools, including Google Analytics and social media analytics, to track website traffic, engagement, and conversion rates.
   • Use A/B testing to improve campaign performance and user experience.
4. Customer Acquisition and Retention
   • Develop strategies to acquire new customers and retain existing ones.
   • Collaborate with the customer service team to ensure a positive customer experience.
   • Develop email marketing campaigns and loyalty programs to retain customers and increase customer lifetime value.
5. Digital Marketing Strategy
   • Develop and execute digital marketing strategies to drive traffic, engagement, and revenue to the e-commerce platform.
   • Identify and target key audiences through social media, email marketing, SEO/SEM and paid advertising.
   • Continuously optimize digital marketing campaigns to improve ROI and performance.
   • Stay up-to-date with the latest trends and best practices in digital marketing and e-commerce.
6. Any other duties assigned